I
t seems there is a lot of confusion
out there about what a realtor actually
does. If you read certain editorials, it
sounds like real estate agents are simply
over-paid salesmen. Then there are
the horror stories of how an agent totally
messed up the paperwork or gave
bad advice. However, on the flip side of
things, perhaps you or a friend used a
realtor in the past who represented you
well and worked very hard during the
sale or purchase process to truly earn
their commission. What makes the difference?
What should you expect a real
estate agent to do for you?
How a good agent represents a seller
Following are some basic things that an
agent should do for a seller.
- The agent should be able to present
you with solid information that will
help you set a proper price.
- The agent should listen carefully to
your particular circumstances and
offer solutions to any problems or
concerns you might have.
- The agent should have a comprehensive
marketing plan. Generally
speaking the better the marketing
plan, the greater expense the agent
is incurring. Thus agents who do a
better job of marketing usually
charge a higher commission.
- If desired, the agent should be able
to help you "stage" your home and
recommend certain repairs or upgrades
that would help your home
sell more quickly or for a better
price.
- The agent should have good negotiating
skills. He or she will be representing
you when an offer is presented.
An agent should be "on
your side" when it comes to negotiation.
Please be aware that some
discount and flat rate agencies leave
the negotiation process to the seller.
- A good agent should make sure that
the purchase contract is written in
such a way that it protects the client
so that he cannot be taken advantage
of.
- A good agent stays on top of things
such as the buyer's loan approval
process, the inspection process, and
any possible problems with the appraisal
or other issues that arise
during the escrow period.
A good agent should be able to save
you money by helping you price your
home correctly, marketing it for a quick
sale, and protecting your interests
throughout contract negotiations and
escrow period. It is in your best interest
to ask questions to determine the
agent's expertise. You might also want
to ask for testimonials from some of the
agent's past clients.
How a good agent represents a
buyer
Following are some basic things that an
agent should do for a buyer.
- The agent should listen carefully to
determine the buyer’s housing
needs and desires.
- The agent should be happy to answer
general questions about the
area and neighborhoods. However
keep in mind that an agent cannot
answer questions that would violate
federal fair housing standards.
- The agent should be able to answer
basic questions about the loan approval
process and make recommendations
about local lenders, helping
you to understand rates and
"upfront fees".
- When touring homes the agent
should point out not only the positive
features of the home, but also any
negative things that the agent notices.
- When the search has been narrowed
to one or two homes, the agent should
provide you with "comps" to help you
determine how much you want to
offer.
- The agent should represent you fully
during the negotiation process. He or
she should be able to write a contract
that makes sure that you are not
taken advantage of.
- The agent should coordinate the
home inspection, termite inspection,
Buyer Inspection Notice, appraisals,
and any other inspections or issues
that arise during the escrow period.
A good agent can save you money by
listening carefully to your housing needs,
then showing you homes within your price
range, and finally helping you determine
the fair market value of any particular
home. The agent should protect your interests
throughout contract negotiations,
inspections, and the escrow period.
Whenever you consider buying or selling,
interview an agent just like you
would any other professional you were
hiring to represent you. A home purchase
or sale is a high dollar transaction, and
you want to be sure that the person you
hire will represent you to the best of their
ability.
For more information click on the Current Reports tab to request a free copy of these reports: 5 Important Questions to Ask When Interviewing an Agent and 10 Tips for Staging Your Home. And of course, I'm always available to answer your questions at 928.533.3698. Or click here to send me a message.